A logo for only $100! (Pt. 1)
April 12, 2014 § 3 Comments
Don’t we all just love a good deal?
It’s happened to me several times. I receive a call from a company looking to update their brand. They’re tight on budget and time, and let me know that they’ve found the perfect logo online and are just a click away from purchasing it. BUT, they heard from a friend that I do great design work for businesses, and want to see what I can offer them before they go through with it.
I’ll be completely honest with you: not once have I been chosen above the $100 logo they’ve found through an online logo service. My proposal disappears into a bottomless pit of an email inbox. The company hasn’t even taken the time to send me a kind reply of rejection. (Tomorrow I’ll explain why this is.)
In this blog post, I’m going to dissect the appeal of these online logo services and the reason why I’ve never won the battle against them. Then stay tuned for a follow-up blog post about why you should choose a personal designer over an online logo service.
1. It’s cheap. When you look at comparing costs between working one-on-one with a designer and simply plugging in your information online and getting a variety of logo choices- the online resource wins by a landslide. I simply cannot hand over a logo that is worth 20+ hours of my hard work for $100. Nor $200. Nor even $300. So when a potential client asks me to “do one better,” I can offer that client a referral discount, or if they’re a non-profit- a ministry discount… but I cannot compete directly with that price.
2. It’s fast. Remember my little post about time being key for a designer? Well apparently the designers these online services hire don’t need the time! Many (if not all) boast to have logo concepts to you as quickly as 24 hours! Literally, you can sign up this morning, and wake up tomorrow with an inbox full of designs for your company. Our culture is a culture of RIGHT NOW. So why not a logo?
3. There are SO MANY concepts to choose from. Often times these sites break up the price points depending on how many concepts you want. Sometimes the lowest price bracket offers a minimum of 15 concepts. Fifteen! And from there, you can receive as many as 120 concepts depending on how much you would like to pay! WOW. Why choose a designer who can only provide you with three, maybe four concepts when you could have as many as 120?
4. Multiple designers, all competing for your business. Who wouldn’t like to have dozens- no, hundreds of graphic designers working on YOUR logo? And if you want to pay just a little bit more, you can be guaranteed to have some of the site’s TOP designers working on your project. Sure, you can put your project out there and have multiple designers give you a proposal from which you can choose from. But multiple designers all presenting you with real concepts- OH, and your money is refundable if you don’t like any of them? Surely, how can this be beat?
I’m going to quickly walk you through using one of these online logo services- and to make sure you’re confident I have nothing to hide, I’m even going to walk you through one that is one of the top logo design services. They’re reasonable (no $79 package here), they’re thorough (very limited in the fine print), and they have an overall decent design of their website (which means they actually contract out designers that can design). So, here we go.
And that’s it! Depending on your choices- you can expect to see up to 120 concepts within a week or two.
Now before I completely lose you and you help yourself to one of these sites- let me ask (and please do answer in the comments)… what’s the catch? Why do you think it’s better to hire a local designer to design your company logo than go online through a service? Why is it that a cheap, quick logo with hundreds of concepts and multiple designers working on your business identity shouldn’t be a reasonable option?
Read part 2 of “A logo for only $100!” and discover why you would choose a designer like me over a service like this.